We are the plural, multicultural Brasil, made up of a rich diversity of forms, ecosystems, rhythms, and colors. We are all about sustainability and about protecting the environment.
Brasil is a country rich in cultural diversity, with a wide range of destinations that reflect its varied history, traditions and influences. Tourist experiences in Brasil are as diverse as the country itself.
From the majestic ecosystems of the biomes to the dazzling beaches of the coastline and the vibrant metropolises, there is something for everyone. With a rich story, stunning landscapes and warm hospitality, travelling to Brasil offers a kaleidoscope of experience.
We are Brasil, spelled with the letter S
We are a diverse and multicultural country that combines a vast array of forms, ecosystems, rhythms, and colors. We are all about sustainability and about protecting the environment. How can one ultimately include all of these elements in just one symbol?
The Brasil Brand reflects all of these nuances and contours that enhance and highlight the qualities of a country that is both modern and larger than life.
Many of the references that helped create the brand can be found in nature, such as our green forests, the bright yellow sunshine that blesses our land, bringing joy to all the people, or even the shades of blue that can be seen in the waves along the vast coast of our country.
When combined with the diversity of our people, our spirituality, and our cultural festivities, these elements created the spark for what became the Brasil Brand.
Discover the key information to share with your client when they visit Brasil
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About Embratur
Embratur (Brazilian Agency for International Tourism Promotion) is an autonomous social service entity whose mission is to plan, develop, and implement actions to promote Brazilian tourism products, services, and destinations abroad. This is done in cooperation with the federal public administration and in partnership with state governments, municipalities, and the private sector.
The goal is to attract international tourists and strengthen the country’s economy by collaborating with destinations and businesses within the service chain that create unforgettable tourist experiences. Destinations prepared for international promotion can rely on the Agency’s support and be part of this strategy.
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Initiative
