We are the plural, multicultural Brasil, made up of a rich diversity of forms, ecosystems, rhythms, and colors. We are all about sustainability and about protecting the environment.
Brasil is a country rich in cultural diversity, with a wide range of destinations that reflect its varied history, traditions and influences. Tourist experiences in Brasil are as diverse as the country itself.
From the majestic ecosystems of the biomes to the dazzling beaches of the coastline and the vibrant metropolises, there is something for everyone. With a rich story, stunning landscapes and warm hospitality, travelling to Brasil offers a kaleidoscope of experience.
Global Parterns
Created by Embratur, the Feel Brasil initiative highlights authentic travel experiences across the country. The program showcases curated journeys that connect visitors with Brazil’s nature, culture, communities, and traditions.
Through Feel Brasil, travelers can discover immersive activities such as exploring protected natural areas, experiencing local gastronomy, engaging with community-based tourism, and discovering destinations beyond the traditional travel routes. The initiative reinforces Brazil’s identity as a destination where experiences are meaningful, sustainable, and deeply connected to the local way of life.
The Brasil Travel Specialist program is an official training platform developed by Embratur to support international travel advisors and tourism professionals in selling Brazil more effectively.
Through educational modules, destination insights, and curated travel content, the program equips professionals with the knowledge needed to confidently promote Brazil’s diverse regions, experiences, and travel opportunities. Participants gain a deeper understanding of the country’s tourism offerings while becoming part of a global network of experts dedicated to sharing the best of Brazil with travelers worldwide.
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Discover the key information to share with your client when they visit Brasil
Explore insightful articles that highlight the culture, nature, and experiences waiting for you
Embratur (Brazilian Agency for International Tourism Promotion) is an autonomous social service entity whose mission is to plan, develop, and implement actions to promote Brazilian tourism products, services, and destinations abroad. This is done in cooperation with the federal public administration and in partnership with state governments, municipalities, and the private sector.
The goal is to attract international tourists and strengthen the country’s economy by collaborating with destinations and businesses within the service chain that create unforgettable tourist experiences. Destinations prepared for international promotion can rely on the Agency’s support and be part of this strategy.
