The new platform brings together complete information about the city's tourist attractions and unmissable experiences for visitors to enjoy in Blumenau

The website of the Secretary of Tourism and Leisure of Blumenau has a new look. Focused on usability and visitor experience, the website http://www.turismoblumenau.com.br/ It brings together complete content on attractions, tourist offers and events in Blumenau, in addition to unmissable experiences available in the city for different tastes and pockets.

Developed by Global Vision Access, the new website also officially inaugurates the new visual identity of Turismo de Blumenau. “The new platform reflects the values, culture and charms of Blumenau, allowing the visitor to learn more about the tourist diversity of our destination even before traveling. The site provides a real immersion in the city of Blumenau”, reveals Marcelo Greuel, Municipal Secretary of Tourism and Leisure of Blumenau.

The platform highlights the attractions and diversity of experiences provided by Blumenau, in an accessible and complete way. The site inaugurates a new tool, an interactive map that allows the visitor to relate the various centers, segments and tourist attractions in the city so that they can get to know and integrate their experiences and enjoy even more all the attractions that the destination has to offer.

The site also gathers detailed information about the main events held in Blumenau. The city's annual calendar of events includes the traditional Oktoberfest Blumenau, which will take place between October 5th and 23rd, 2022 at Parque Vila Germânica, and the Christmas in Blumenau, which this year has almost 60 days of programming. Furthermore, the platform will have constantly updated information and the latest content about the destination.

Another innovation is the website's “Marketplace”, which will be launched soon. In this area, the user will have access to discount coupons and promotions, in addition to being able to know the commercial highlights, hotels and restaurants in the city.

New visual identity

“The new identity is focused on the destination and shows, with great respect, the history and culture of Blumenau, in addition to illustrating the hospitality that the destination offers, with elegance and sophistication”, defines Gisele Abrahão, CEO of Global Vision Access.

With a completely redesigned layout, the site offers the user an accessible platform that visually represents the destination. The new logo created combines elements of Germanic tradition, such as the typical Enxaimel architecture, the mountains of the region and the Tower of Vila Germanica, a classic component of the city.

To learn more about Blumenau, visit www.turismoblumenau.com.br and visit us on social media @visitblumenauSC.

About Blumenau

Municipality of the State of Santa Catarina, located in the region of the European Valley, Blumenau was colonized in 1850 by the German pharmacist and philosopher Dr. Hermann Bruno Otto Blumenau, who arrived in the city accompanied by 17 other settlers, also from Germany. Later, immigrants arrived from Italy and Poland. Blumenau has a series of attractions such as museums, monuments, squares and half-timbered houses, in addition to organizing events and parties responsible for increasing the local economy and moving thousands of tourists. The city hosts the Oktoberfest Blumenau, the second largest in the world and the more German party of the Americas, and is officially the Brazilian Capital of Beer.  Blumenau is among the ten largest and best cities in Brazil and holds the Safe seals Travels, from WTTC, and Viaje+SC, from Santur, which qualifies it as a safe destination for the .

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Global Vision Access

Global Vision Access is a communication and marketing company in tourism, recognized in the national and international market. GVA facilitates the entry and consolidation of tourist destinations in the Brazilian market, offering strategic planning, marketing and public relations services and always standing out with the special projects it develops. They are part of the company's portfolio Blumenau, Jordan, Monaco, Seychelles and Turkish Airlines and Norway. Also included in GVA's portfolio are strategic partnerships with organizations and companies from other industries that seek to maximize exposure, business opportunities and return on investment for each client.

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