Inspired by the “We Are All Connected” campaign, the new commercial will be shown during the American football event Super Bowl and can be seen on the channel of the Youtube from Turkish Airlines
Continuing a successful year, with increasing demand and recovery for the airline industry, Turkish Airlines launches a new global advertising campaign featuring award-winning actor Morgan Freeman.
Centered around the concept of “Pangea” – that millions of years ago the planet was formed by a single and connected supercontinent – the campaign stars the actor who narrates a captivating and inspiring message about the reunification and reconnection of people and their worlds. The commercial just premiered online and will air during Super Bowl LVI, the biggest event in American football, on February 13, 2022.
The campaign concept pays homage to the extensive connectivity of Turkish Airlines, the airline with the most destinations, and proposes a message of unity between the different territories.
The Chairman of the Board and Executive Committee of Turkish Airlines, Prof. Dr. Ahmet Bolat commented: “After months of ideation and creative production, we are pleased to share our Pangea campaign, featuring Morgan Freeman, during one of the most watched sporting events in the world. Travelers are increasingly hopeful and excited to safely explore new destinations or reunite with loved ones. As a global airline, we look forward to inspiring and ensuring trust as we strive to reconnect the world.”
As a leading global carrier, Turkish Airlines connects countries and cultures from 334 destinations in 128 countries across five continents. Furthermore, with a hub located between the continents of Europe, Asia and Africa, Turkish Airlines offers excellent connectivity through the new Istanbul Airport.
To bring the story to life, Morgan Freeman is the narrator of the campaign. The actor, who was also featured in the 2017 Turkish Airlines campaign, lends his talent to the production, captivating viewers with his strong narrative presence and iconic voice.
Filmed in Istanbul and New York, the new campaign also features animations depicting the continents and the reconnection movement to illustrate pangea in an impactful way. This is the brand's sixth ad shown during the Super Bowl and will air in 136 countries, continuing a series of high-end commercials produced by Turkish Airlines.
In 2016, Turkish Airlines debuted the “Fly to Gotham and Metropolis City” ad that was part of the carrier’s “Batman v Superman” campaign; in 2017. With “Widen Your World”, Morgan Freeman invited viewers to explore his wide network route; and in 2018, the “Five Senses” campaign led by Dr. Oz, that the wonders of the world through the five senses. Ridley Scott directed the Super Bowl commercial 'The Journey', a cinematic and thrilling chase through stunning landscapes and the new Istanbul Airport. Finally, “Step on Earth” aired in 2020.
To see the new Turkish Airlines commercial visit the link:https://www.youtube.com/watch?v=QTKtQF_o63Y&ab_channel=TurkishAirlines.
For more information about Turkish Airlines, visit I www.turkishairlines.co
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