In April of this year, the Ministry of Tourism launched the 5th edition of the electronic magazine Tourism Trends, which is published every year and features types of travel and destinations in the country that are on the rise. The publication helps tourism professionals and managers based on the current demands of the sector and the behavior of travelers.
Dividing the trends into microtrends, macrotrends, bets from the Ministry of Tourism (MTur) and featured destinations, here we have a summary aimed at travel agents in Brazil looking to stay up to date with the market.
Microtrends are short-term changes that impact fewer consumers. Some of the top microtrends for 2024 include:
- Artificial Intelligence (AI): AI tools enhance the tourist experience with simultaneous translations and real-time tips.
- Music Tourism (Gig Tripping): Trips planned to coincide with artist tours, increasing tourism around music events.
- Set-Jetting: Destinations inspired by film and television production settings and digital influencers remain popular.
Macrotrends are more lasting changes that persist over several years. For 2024, the following stand out:
- Slow Travel: Longer, more relaxing trips, with less rush and more time to recharge.
- Personalized Experiences: Offer unique experiences aligned with the individual interests of tourists.
- Health and wellness: Growing demand for destinations that offer wellness retreats, spas, healthy eating and activities such as yoga
Tourism Trends 2024 – Featured Destinations
Several Brazilian destinations have been internationally recognized and are on the rise for 2024:
- Maranhenses Sheets: Second most beautiful national park in the world, according to Bounce.
- Curitiba: Received the award for the smartest city in the world by Fira Barcelona.
- São Paulo: Among the 25 best gastronomic tourism destinations in the world, according to Travelers' Choice 2024 and also among the 20 best cities in the world according to Time Out Magazine.
- Christmas: Listed as one of the best nature destinations of 2024 by Traveler's Choice.
- Brasilia: Highlighted by New York Times among the 52 best places for tourism in 2024.
- Ipanema Beach, Rio de Janeiro: Considered the second best beach in the world by Lonely Planet and also chosen by tourists in Traveler's Choice 2024.
MTur bets
In addition to the trends identified in the publications, the Brazilian Ministry of Tourism presents its own bets based on market observations:
- Astrotourism: Travel to places with little light pollution to observe stars, planets and other astronomical phenomena.
- Hybrid Trips or Bleisures: Reconciling business travel with leisure, taking advantage of remote work to extend your stay at the destination.
- Digital Nomadism: Workers who travel the world while working remotely, seeking flexibility and freedom.
For travel agents, it is essential to be aware of these trends and highlighted destinations to offer innovative experiences that are in line with tourists’ expectations.
The Ministry of Tourism's bets, such as astrotourism and digital nomadism, show a strategic vision aimed at new market opportunities. These are areas of potential growth that can be explored by travel agents to diversify their offerings.
The emphasis on health, wellness and personalized experiences reflects a global trend and growing consumer demand for travel that provides personal benefits beyond simple leisure. If we add to this the need for sustainable tourism, we expand the idea that vacation travel does not just need to be about fun and relaxation, but also brings positive impacts.
Are you a travel agent already taking advantage of these trends with your clients?
