O Booking.com Tourism Report about sustainable travel 2023 informs us that at a time of widespread global uncertainty, with the turbulence of climate change and the rising cost of living, traveling more sustainably remains a concern for travelers.
Some data from the 2023 Tourism Report:
- 74% of travelers want travel companies to offer more sustainable travel options
- 51% believe there are not enough sustainable travel options
- 66% of people want to leave the places they visited better than when they arrived
- 69% of people want the money they spend on travel to go back into the local community
There are several initiatives around the world that promote responsible and sustainable tourism. These platforms map destinations and experiences that have a positive impact on local communities, the environment and the economy.
These initiatives help ensure that tourism has a positive impact on local communities, preserving the environment and promoting fair economic practices. For travel agents, knowing about and promoting these programs can help provide more meaningful and responsible travel experiences to customers.
Global Sustainable Tourism Council (GSTC)
GSTC is a United States-based organization that develops and manages internationally recognized sustainability criteria for tourism. They accredit certification programs that meet certain criteria, ensuring that sustainable tourism practices are maintained to a high standard. Additionally, GSTC promotes education and advocacy for the adoption of sustainable practices in the sector.
They establish three sets of criteria: Destination Criteria – for public policy makers and destination managers, Criteria for Industry – for hotels and tour operators; It is Criteria for venues, event organizers and events & exhibitions. These criteria are the result of a global effort to develop a common language on sustainability in tourism. They are organized into four pillars: (A) Sustainable management; (B) Socioeconomic impacts; (C) Cultural impacts; and (D) Environmental impacts. As each tourist destination has its own culture, environment, customs and laws, the criteria are designed to be adapted to local conditions and complemented by additional criteria for the specific location and activity.
Green Destinations
Founded in 2014, Green Destinations is known for its work in certifying tourist destinations around the world. They offer recognition to destinations that demonstrate exemplary sustainability practices through their annual “Top 100 Sustainable Destinations” list. The organization also provides management tools to help destinations continually improve their sustainable practices. In 2023, some Brazilian destinations were on this list, such as São Miguel do Gostoso (RN), Urubici (SC) and Bom Jardim da Serra (SC).
Tourism Cares
Established in 2003 in the United States, Tourism Cares promotes responsible tourism through conservation, community development and cultural preservation projects. The organization works with a global network of partners, including tourism companies and NGOs, to implement initiatives that generate positive social and environmental impacts. The platform Meaningful Travel Map is an example of how they identify and promote travel experiences that benefit local communities. In Brazil, Mato Grosso do Sul is the Brazilian destination shown on this map.
Importance and Relevance for Travel Agents in Brazil
For travel agents in Brazil, understanding and promoting sustainable tourism is vital for several reasons:
- Growing Demand: Tourists are increasingly aware and demanding regarding sustainable practices. Offering travel options that are environmentally and socially responsible can meet this growing demand and attract a more conscious public.
- Conservation of Destinations: Brazil is known for its biodiversity and cultural richness. Promoting sustainable tourism helps conserve these resources, ensuring that popular destinations can be enjoyed by future generations.
- Economic Benefits for Local Communities: Sustainable tourism ensures that the economic benefits of tourism are distributed more equitably, supporting the development of local communities and contributing to poverty reduction.
- Reputation and Competitiveness: Travel agents who promote sustainable practices can improve their reputation and stand out in the competitive market. This can lead to strategic partnerships with international organizations and increase global visibility.
Tourism Report – Responsible and Sustainable
Responsible and sustainable tourism is not just a passing trend, but an urgent need in today's world. Organizations such as GSTC, Green Destinations and Tourism Cares play crucial roles in promoting and implementing sustainable practices in global tourism. For travel agents in Brazil, adhering to these principles not only contributes to the preservation of destinations and the well-being of local communities, but also meets the expectations of modern travelers, creating a more ethical and sustainable tourism industry.
