The concept of quiet luxury in tourism has been gaining ground, reflecting a trend towards discreet luxury, based on quality, exclusivity and authentic experiences. Unlike ostentatious luxury, this approach values personalized services, less explored destinations and accommodations that combine elegance and sustainability. It is a movement that prioritizes comfort, well-being and genuine connection with the environment.
Boutique hotels such as Amangiri in the United States and Las Hotel in Foz do Iguaçu exemplify this trend, offering exclusivity and immersion in nature. Destinations such as the Seychelles and Japan are sought after by travelers seeking transformative and quiet experiences, away from the crowds.
According to a study by Virtuous, luxury tourism network, modern travelers prioritize authenticity and unique experiences, essential aspects of quiet luxury. This study highlights that 82% of luxury travelers seek authentic and personalized experiences, while 76% prioritize well-being and sustainability in their travels.
O quiet luxury is characterized by a sophisticated and understated approach, which prioritizes quality and authenticity over ostentation. Some of its main features include:
1. Discretion and Simple Elegance
- Focus on products and services that convey sophistication without being overly showy.
- Minimalist design, yet highly functional and aesthetically refined.
2. Superior Quality
- High quality materials and impeccable finish.
- Personalized and exclusive services, adapted to the client's needs.
3. Sustainability and Connection with the Environment
- Integration of ecological and ethical practices.
- Focus on destinations and products that respect the environment and promote sustainability.
4. Authenticity and Uniqueness
- Preference for authentic and cultural experiences, such as exploring local traditions and lesser-known regions.
- Avoid mass consumption and crowd tourism.
5. Well-being and Tranquility
- Valuing moments of introspection and relaxation.
- Quiet and intimate places that offer an escape from the hustle and bustle and excessive stimuli.
6. Exclusivity
- Access to services and products that are not widely advertised.
- Boutique hotels, tailor-made experiences and niche brands are often associated with the concept.
Examples of Sectors and Destinations:
- Hotels like Amangiri, Six Senses or The Brando, which combine understated luxury with sustainable practices.
- Destinations such as Japan, Iceland, Norway or less explored regions in Tuscany, which offer unique and intimate experiences.
Reference: https://blog.panrotas.com.br/check-in/2024/06/02/explorando-o-quiet-luxury-na-hospitalidade/
