The tourism market is constantly evolving, and knowing the trends for 2025 can help you, as a travel agent, to offer personalized and attractive services to your clients. Here are some tips based on the main trends published in tourism magazines:
1. Invest in Sustainable and Rural Tourism (Panrotas Tip)
- Opportunity: Explore destinations that offer authentic experiences and connection with nature, such as rural tourism and ecotourism.
- Tip: Include itineraries that value local culture, such as visits to farms, villages and preserved areas. Highlight the importance of sustainability to your customers.
2. Invest in Personalization with Technology
- Opportunity: Use artificial intelligence tools and digital platforms to help you create tailor-made itineraries – always invest in personalization!
- Tip: Offer experiences based on your customer’s travel profile, such as cultural, gastronomic or adventure preferences.
3. Promote Alternative and Lesser-Known Destinations
- Opportunity: Think outside the box, study and offer less explored places, but with good tourist infrastructure.
- Tip: Highlight the authenticity and exclusivity of these destinations, as well as benefits such as less crowding and a positive impact on local tourism.
4. Create Nostalgic and Immersive Experiences
- Opportunity: Many travelers seek experiences that connect with memories of the past or that allow for deep cultural immersion. Trips that align desires and childhood memories, bring culture and gastronomy to the surface are a strong point!
- Tip: Plan itineraries with experiences such as accommodation in historical places, cultural festivals or themed workshops (crafts, local cuisine, literature, etc.). And do you want an even better tip? Register now for our introductory webinar on Literary Tourism!
5. Offer Night Tourism and Natural Phenomena Tours
- Opportunity: Include experiences like stargazing, the Northern Lights, or unique natural events.
- Tip: Look for places with low light pollution and seasonal phenomena. Nighttime experiences such as safaris or cultural tours are also welcome.
- Note: To find out all the tips for a safari in Africa Connect with DMC TW Safaris and check out the trainings taking place in 2024.
6. Meet the Demand for Solo Travel and Wellness
- Opportunity: Offer packages for solo travelers, focusing on self-discovery and relaxation. Read more about solo travel here!
- Tip: Create options for wellness retreats, spas, sleep tourism and experiences focused on mental and physical health.
Where to start?
- Update your portfolio with products and services aligned with these trends.
- Use social media to promote these ideas with educational and inspirational content.
- Offer personalized consulting to your clients, highlighting the value of these experiences.
Follow these tips and start updating your knowledge about destinations! Remember to follow the Bureau Mundo newsletter to find out about all our events!
