Specialist in Differentiation, with a postgraduate degree from Fundação Getúlio Vargas and specializations at the Miami AD School and ESPM. Livia Sá worked for many years in the Marketing and Communication departments of multinationals and in advertising agencies. She also taught marketing at the Federal University of Sergipe for two years. Since 2012, she has been at the head of Go Viagens Personalizedas, a travel agency with a unique business model and a pioneer in the creation of Personalized Itineraries in Brazil. All this baggage was fundamental to create, in 2020, Go Agents – a tourism and differentiation school, which has more than 700 students. The goal is to show how travel agents can add value to their business, stand out from the competition and differentiate themselves in the market.