Following the successful launch of its 2026 edition, Brasil DNA continues to strengthen its position as one of the leading platforms connecting the North American travel trade with Brazil’s most authentic, diverse, and high-value tourism experiences. As interest in the Brazilian market continues to grow, the country is experiencing an unprecedented moment in international tourism.
After closing 2025 with a historic record of 9.3 million international visitors — representing a significant 37.1% increase compared to the previous year — Brazil maintained its momentum into 2026 with another record-breaking performance. According to Embratur, the country received 3.74 million international tourists in the first quarter of 2026 alone, marking the best result ever recorded for the period. The United States ranked among the leading source markets, with more than 213,000 American visitors traveling to Brazil during the first three months of the year.
This growing international demand is directly reflected in the strong engagement already generated by the upcoming series of Brasil DNA roadshows and educational initiatives in North America. The platform has announced the dates for its in-person roadshow circuit:
Los Angeles — June 8
Chicago — June 9
Toronto — June 10
Virtual Roadshow — October 5–6
The 2026 edition features strategic partners representing different segments of Brazil’s tourism offering: Embratur, the destinations Bahia, Mato Grosso do Sul, Iguassu Falls, and São Paulo, as well as the DMCs Compass Brazil and Natural Ex-Co.
Click here to access the Brasil DNA partner guides
To date, Brasil DNA has already attracted hundreds of qualified tourism professionals interested in attending the in-person roadshows, including nearly 500 North American and Canadian travel agents, as well as tour operators and MICE professionals actively seeking new partnerships, experiences, and destination insights.
Registration data also reveals a strong alignment between evolving global travel trends and the experiences showcased by the platform. Among the most sought-after tourism segments registered by professionals are:
Luxury Travel — 314 interests
Cultural Experiences — 296 interests
Adventure & Nature — 285 interests
Beach Destinations — 278 interests
Romantic Travel — 163 interests
These figures reinforce the growing demand for experiences that combine authenticity, emotional connection, and premium positioning. From immersive cultural encounters and Indigenous heritage to sophisticated luxury itineraries, remote natural landscapes, and iconic coastal destinations, Brazil continues to attract travelers seeking meaningful, transformative, and highly individual journeys.
Brasil DNA was created to provide North American travel professionals with deeper knowledge of Brazilian destinations and experiences, direct connections with suppliers, and practical sales tools focused on the country’s most in-demand tourism segments.
The platform offers a growing on-demand content library, including destination training webinars, specialized courses, presentations, supplier lists, and curated references designed to support the commercialization of Brazilian tourism experiences in international markets.
As international demand for Brazil continues to accelerate, GVA USA, through its Brasil DNA initiative, reinforces its role in connecting the North American travel trade with the people, destinations, and experiences shaping the new era of Brazilian tourism.
The platform’s integrated approach combines education, networking, promotion, and business opportunities in a single ecosystem designed to help travel professionals sell the destination with greater confidence, authenticity, and strategic insight.
