Located in northeastern Brazil, Bahia is one of the country’s most iconic and culturally rich destinations. Considered the birthplace of Brazil, Bahia is a land where history, nature, spirituality, music, and traditions blend into unforgettable travel experiences.
From the vibrant streets of Salvador to paradise beaches, colonial towns, waterfalls, mountains, and protected natural areas, Bahia offers extraordinary diversity across its territory. The destination is internationally recognized for its Afro-Brazilian heritage, gastronomy, hospitality, and joyful way of life.
More than a destination, Bahia is a sensory and cultural journey—where rhythms, flavors, faith, and landscapes reveal the authentic essence of Brazil.
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Get an overview of Bahia and discover what makes this destination truly unique
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About Setur-BA
The Department of Tourism (Setur) was created by Law No. 10.549, on December 28, 2006, with the purpose of planning, coordinating, and implementing policies to promote and foster tourism. Setur has been advancing in this field through participation in industry events, the creation of new tourism products—such as São João da Bahia—and initiatives to encourage emerging segments like Afro-ethnic and Religious Tourism.
With the vision that tourism is a key driver for generating employment and income for the people of Bahia, the Department invests in the training of professionals and entrepreneurs from related sectors and provides guidance to lodging facilities. To further develop tourism, Setur also works on attracting flights to connect multiple destinations to Bahia, as well as strengthening the state’s international connections.
To find out more, visit: https://www.ba.gov.br/turismo/
